Digital Marketing Tips

What is Retargeting?

How to Grow your local business using Local SEO?

Retargeting and Remarketing are for websites and businesses that have a good online presence and are ready to boost sales and conversions.  What we will cover, What is Retargeting and the Remarketing?  Should I use Facebook Pixel and other related remarketing even if I don’t have a paid ad spend budget?  Let’s get and overview.  DIY Local SEO or Done for you.

Here’s a quick overview of retargeting in action:

1) A user visits your website.

2) They leave the site without completing any call to action.

3) They browse other sites.

4) Your ad appears on another web page that the user is visiting (thanks to ‘cookies’).

5) The user, having previously been interested in your website, clicks on the ad and returns to your site, where they complete the call to action (for example, they purchase your product).

What’s the difference between retargeting and remarketing?

While the words ‘retargeting’ and ‘remarketing’ are sometimes used interchangeably, they have some important differences.

When it comes to retargeting vs. remarketing, the main difference is in the strategy. Retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email. Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.

Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line. -Outbrain

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Privacy Matters so before you continue with actual data collection and using tracking data.  Google, Facebook or other third-party tracking.  Set up your privacy page.  Connect your Facebook Business account to your WordPress account. –See Here.

 

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Our services from Webdesign, Optimization, and Hosting are the top three things that when done well give your website the best experience for Local Small Business Solutions.  While there are many factors Search Engines look at bringing the best technology has to offer.  We offer our professional licenses, hosting, and know how and pass these savings onto you.  This is a powerful opportunity for those who are serious about business.  We are your Local SEO Specialist.  Get a free site audit.

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Every one of our websites is built and then linked to Google My Business, Google Analytics, Google Console to allow for deeper access upon request.  Annual reports and monthly Google My Business are shared upon request and we can set you up to peek in on your accounts anytime you want. Google My Business posts are working very well in local searches now.

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Need help with rebranding your business, site or products?  We offer services for brand awareness across logos, peer reviews, and overall brand appeal across all your relevant platforms.  Color, logos, that we can use to build an excellent presence on the internet.

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We often get asked about older websites, if we should start over or redesign a website.  Today’s design features quickly take a prospective client into your sales funnel and make the customer comfortable with your brand.  Now an older website today may only be a few years old.  If your site is older you most likely need to let us audit your site for free (no obligations ever)  keep the results for yourself.  Updating to today’s professionally coded sites on our Hosting Services alone can make your site very competitive.

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About Me

Hello! I’m Keith. I’ve Been Building Websites for 14 Years

I started blogging over a decade ago and I can say I have seen the landscape of website design change a lot over the years.  Mostly for the better.  We have been hacked, we have a love for taking a concept for a website and taking it to page one of Google page results is very satisfying.  What can we do for you?

  • Web Development
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  • Over 100 Websites built
  • Many sites ranking for #1 in searches
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  • Lead Website Designer at CrossCadence
  • Blogging, Podcaster, Videography, Editing
  • Branding & Launch My Business
  • SEO Minded from start to finish

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  • Mass Media at Plattsburgh St.
  • ClickMinded 
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  • Google
  • DigitalMarketer

Recognition

  • Eric O’Gilvie – All Island Watersports
  • Heather Vrooman – FitEffex  
  • Michael Plante – Plante Opticians
  • Duncan Sorli – The Ski Barn
  • Dave White – SoWal Life
  • Ron Peterson – Peterson Attachments
  • Rex Neilson – Coastal Spa Repair
  • Best New Producer – SELCO

“Keith at “I Love What I Do Media” has been critical in establishing an online presence and social media connection for my business. Keith built my site from the ground up and positioned it to optimize online our presence while streamlining navigability. By fielding customer comments and inquiries and posting notices of upcoming events and promotions Keith allows me to focus on running my business.”

Duncan Sorli

Owner, The Ski Barn

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