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Local SEO Checklist To Do’s
What is Local Search Intent?
Local Search Intent is Googles attempt to deliver the best possible SERP: Since a high percentage of searches occur on mobile phones for local businesses. Google offers features “Webdesigner Near Me”, Plumbers Near Me, Lawyers Near Me, … You get it. GMB Profiles listed below give a map, phone, and website in Search Results. You want to appear in the Top 3.
What are Local SERP’s?
SERP (Search Engine Results Page) refers to a search engine result page – the page that appears with a user’s results when they type a search into Google (or any search engine). Like the image above is a SERP. Tourists new to the area are searching for Restaurants, and above for Jet Ski Rentals. Our Client appears 4 Times on Page One including the Top 2 Map Listings and Top 2 Positions.
What are Local Citations?
Local Citations are very important! “A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.” -Whitespark Local Citation
How Do I Rank in Local Searches?
Keeping in mind the nature of your business, our target (niche) audience we would need to create content that appeals to the Local Search Intent, by researching and delivering content that is relevant. Having great content on our site, now we move to make sure everything is tuned to deliver a great UX (user experience). So we need to optimize the code, cache site, add our keywords naturally and implement a great Off Page SEO campaign on targeted Social Media Channels. This means a consistent effort to get great reviews and deliver what your business promises.
How to Grow your local business using Local SEO?
- Proximity: How close is your business to the searcher?
- Relevance: How relevant to the search query are your products and services?
- Prominence: What do other consumers say about your products and services? -BrightLocal
1. Claim Your Google My Business Listing
2. Manage Review & Ratings -YELP, TripAdvisor, Google, Facebook, etc…
3. Link Building with Quality Relevant Links
4. Citation Building (NAP) Name, Address, Phone across the web
5. Localization of Community
-Giving to Charity, Sponsor Events,
-PR Backlinks, Press Releases
-Local Community News
- 96% of PC owners conduct local searches
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their main way to find local businesses
- 50% of local mobile searchers look for business information (like a company’s address or phone number)
- 91% of 18-34-year-olds trust online reviews as much as personal recommendations.
- A whopping 78% of local mobile searches result in an offline purchase
Why Local SEO is Efficient and Cost-Effective
Unlike traditional advertising (e.g. cable tv, local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted expense. You reach potential customers when they need you “again 64% of customers use search engines to find local businesses— not when they don’t. This makes Local SEO marketing an excellent Return on investment.
How to Get the Most out of Google My Business (GMB):
1. Claim Profile and fill out all relevant information.
2. Answer Google Q&A Quickly when people ask questions.
3. Post Weekly Relevant business information. (e.g. sales, offers, packages, programs, events, specials,)
One of the top minds in SEO tells us that …
“Communicate so that Google understands and convince the search engine that your brand is the most credible solution.” The Key to the Future of SEO – Understanding and Credibility
On Page SEO Factors
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For those new to on-page SEO, we highly recommend reading Rand Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. -What is On-Site SEO? Moz
Off Page SEO Factors
“Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content. -What is Off Site SEO? Moz
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Social Media Services
People are on their phones for hours a day and a lot of that time is on their favorite Social Media Platform. We get results! Let's find people who would be looking for your services, products, blog, store or restaurant. Every industry and product has a unique audience. Let us put our Social Media expertise to work for you.
Hey Boston are you Making an Impact in Your Market with SEO Friendly Website Design for Mobile Users?
UX and UI is a key indicator of a nice User Experience
Keith McKenzie is Certified in Digital Marketing with Digital Marketer, a Click Minded SEO Certification with a focus on Google My Business Products for the local business owner. When you own a local business time is precious so we focus on affordable pay as you go Digital Marketing Model that allows you to choose how and what you want to do. Not sure what to do? We can schedule a free 30 min. Consult to give you some direction even if that is not with our services. Just contact us via our Contact Forms.